About Us

It all started with a boy and the beach

When our founder James was a little boy, he spent his days at the beach with his grandfather, Pop, playing in the sand. He would get sent down to the ocean to fill up his buckets, and once he emptied them out into the sand, Pop would look at him and say "More Water."

More Water is founded on nostalgia: the nostalgia of surf trips, the nostalgia of being young and idolizing the surfers of the 90s, the nostalgia of core surfing. 

More Water is a small, family-run business. No investors, no corporate greed– just a surfer who’s fed up with the industry and wants to get back to the roots.

We have personally tested all of the products we offer, and have had some team riders test it out all over the globe. We hope you’re as stoked on it as we are.

Don’t forget your roots.