ABOUT US
It all started with a boy and a beach
When our founder, James, was young, he spent a lot of time up in the hot sand at the beach. One day, his grandfather, Pop, came up to check up on him and asked if he wanted to build a sand castle. Pop said, “I’ll dig, you go fill up those buckets, bring ‘em back, and dump ‘em out.” He ran to the water, filled my buckets, and by the time he was back to Pop the buckets were half full. He said “dump ‘em” and before James could ask what’s next, he said, “More Water.”
From remote reef breaks to urban wave pools, James and our Team run R&D worldwide— relentlessly testing every product until perfection is achieved.